GAMSTOP launched two awareness ad campaigns over Christmas and the New Year, focusing on the ‘core demographic’ of registrants: young men. The new ad sets have an updated, bolder look with an emphasis on photography, a style which we will be carrying into 2024.

With a combined reach of over 1.7 million UK users, the campaigns were a great success. We will continue to develop our advertising activity throughout the year to ensure that people who could benefit from self-exclusion are aware of our service.